Me talking about... me

Hi, I'm Sakura, a feminist professional with expertise in Product Strategy, User Experience Design, and User Experience Research. My focus lies in understanding the intricate dynamics of user interactions with products and services and their real-world implications.

Throughout my career (10+ years around UX 🙈 and 13+ years around Design 🙊), I have developed a solid foundation in building and growing design and multidisciplinary teams, project management, mentoring and coaching people both individually and in teaching courses. Guiding individuals in Product Design and research is a satisfying aspect of my job. 

I specialize in formulating effective design strategies, analyzing digital products, developing, debating, and prioritizing requirements as well as executing product and interface designs. 

In the last 4 years, I have had the opportunity to lead multidisciplinary and product design teams with a human and efficient approach. I genuinely believe a healthy team is a high-performance team and where I have experienced it best is in my last role as Head of Product Design of a global company. 

I actively contribute to social improvement projects such as cultural activities in my community and currently in +Mujeres en UX, a Latin American organization focused on making visible the importance of the position of women in the creation of digital products; these experiences have significantly influenced my identity and my approach to work. As a result, I strive to infuse my teams and projects with a distinct vision that aims to create a meaningful impact on a healthy work environment.